Korean cosmetic chain store “Etude House” is opening its first brand shop in Hong Kong on November 2nd, 2012. Inspired by Polish composer Frederic Chopin’s studies for the piano, Etude House’s mission is to beautify young women. After launching brand stores in Korea, Thailand, Taiwan, Singapore, Malaysia, Indonesia, Brunei and the Philippines, Etude House decided that it is time to launch its first store in Mongkok (Hong Kong).
The concept of Etude House is to offer high quality, affordability, lovely design and varies color selection and catering the needs of the young and fashion-savvy consumers. Many well-known Korean pop stars were their spokespersons, such as Song Hye Kyo, Jun Ji Hyun and 2NE1. Choosing Mongkok, one of the most densely populated area in the world and shopping hub for fashionistas around the world, certainly will help Etude House to have a successful opening tomorrow.
If you visit Etude House on their Grand Opening day (the 2nd of November 2012) and purchase anything, you will get a cute Korean style lollipop pen. Those who purchase over HK$ 100 can have Etude House coupon as gift.
Besides, Etude House also prepares many other promotions for the guests.